Chief Executive Officer
As CEO of Hamberley Care Homes, Paul has implemented his vision to radically upgrade the traditional delivery of care seen across much of the UK. Determined to deliver truly personalised care for residents, Paul created and introduced the award-winning Homemakers of Hamberley model, while leading on the overall strategic direction of the business. A registered nurse, Paul has worked in healthcare since starting as a care worker in 1989 and has a keen interest in gaining and sharing sector knowledge, successfully completing a post graduate diploma in gerontology, working on a University nurse tutor programme and teaching and assessing in clinical practice. Prior to joining Hamberley Care Homes, Paul was CEO of Badby Park Group, a successful private equity-backed neurological care business. Previously, Paul has held several senior executive roles including: Managing Director of Consensus and Managing Director of Swanton Care and Community, both large providers of complex care services. Paul has also worked in senior roles in the elder care, fostering, children’s care services and assistive technology sectors. Under Paul’s stewardship, several organisations have been recognised with National awards including assistive technology provider of the year 2003, specialist provider of the year 2011 and residential care provider of the year 2019.
Paul has a passion for learning and has supplemented his experience with qualifications including: a diploma in business and finance from; an MBA from Leicester University; certified ISO9000 auditor; accredited clinical practice teacher and assessor and a diploma in performance coaching.
Director of Operations
Aderio brings a wealth of experience in healthcare management to his role at Hamberley Care Homes, combining clinical expertise with executive leadership. Originally from Portugal, his academic credentials include a nursing degree, a postgraduate degree in Finance and Management of Health Services, and an MBA in Economy and Finances in Health Services.
Aderio's career has seen him commission new services and take on roles such as Regional Clinical Specialist and Director of Operations across various care providers. His notable achievements include receiving the Area Manager award at the National Care Awards in 2019.
In his role, Aderio ensures operational efficiency and compliance with rigorous standards across the group’s portfolio. His responsibilities include strategic planning, quality improvement, financial management, and leveraging technology to boost service delivery. He lives by the principle, "the standard you walk past is the standard you accept."
Outside of work, Aderio, a former professional athlete, enjoys Formula 1, drawing, and exploring new technologies.
Group Sales and Marketing Director
Mark leads the commercial functions within Hamberley Care Homes, that support the best in customer experience and ensures that the unique deliverables of the Homemaker model set the company apart in the elderly care sector.
An MBA graduate, Mark has over 10 years’ experience in elderly care, and previously held national and international management positions within global organisations in the IT sector. He joined Hamberley in early 2024 after guiding commercial success for several other premium care providers, and is driven by the desire to always ‘create the environment for success’ for his teams and customers.
As well as being passionate about delivering best customer service, Mark is also highly supportive of those who work in the sector, recognised by an award for Outstanding Contribution by the Care Workers Charity in 2018.
Outside of work, Mark enjoys rugby, cooking, walking and motorbiking.
Director of Quality
Charlotte provides operational support and leadership, as well as support for integration projects and quality assurance, for all our homes in our South region. Charlotte is a qualified nurse with significant experience of working in care homes at home management and senior operational manager level.
Passionate about championing high standards of care, with a particular interest in dementia care and training and development, Charlotte has more than 30 years experience in the health and social care sector. Having worked as a deputy manager, home manager and regional manager, Charlotte knows first-hand the right levels of support and leadership required to deliver an outstanding care experience for our residents.
Also, Charlotte’s own experience of looking after her elderly relatives, has played a significant role in being more understanding, empathic and compassionate to deliver and empower care for people living with dementia. Charlotte is a qualified Coach and master practitioner in Neuro-linguistic Programming (NLP), and she spent six years in Austria teaching English to professionals, and as a primary school teacher.
Director of Commissioning
As the Hamberley family grows, Jeanne plays an integral role in the opening of new homes, working with team members, residents and families alike, to ensure everyone enjoys an outstanding care experience.
Jeanne has 37 years of clinical experience as a Registered General Nurse, predominantly within elderly care, in both acute and rehab settings. Having first commissioned a nursing home in the late 1980s, Jeanne has held a variety of roles including Senior Staff Nurse, Senior Ward Sister, Hospital Matron, Deputy Home Manager, Home Manager to name but a few.
Jeanne has worked in both the public and private sector, holding positions as Operations Director in both a healthcare company and also in commercial enterprises. She was a Managing Director and Consultant in a HealthCare business, and held a Marketing Director’s Role within a multimedia Company in the early 1990s.
Head of Dementia
David has held multiple leadership roles in dementia care and dementia education, and was inspired by Hamberley’s dedication to providing the very best dementia care, from the design of the environment, to the individual care provided.
In his role, he aims to deliver a dementia strategy that will further build on our strong foundations with a plan that is rooted in empathy, creativity and which allows residents to live life very much on their terms.
David’s journey began when he witnessed the support that his grandfather and other residents received in their care home many years ago. He was so inspired by the owners, Professor David Sheard and Anne Fretwell, and went on to work as a carer and eventually as Home Manager before moving on to a role at Dementia Care Matters.
Subsequently, Moore worked at the University of Worcester as Head of Education, as Dementia Lead at West Sussex County Council, and has led dementia strategies at many other care operators. David has also written 10 books on dementia, has had numerous research articles published, and is a regular speaker at dementia conferences.
Head of HR
Richard brings a wealth of experience and a diverse career background to his role, steering Hamberley’s HR strategies towards growth and operational excellence. Initially embarking on a career in finance, his interest in working with people led him to a career in human resources.
Richard's career in HR included time with British Rail, Trusthouse Forte, Happy Eater, and Little Chef, before moving into healthcare with roles in the NHS and later within the care home sector. Richard's commitment to HR is driven by his passion for seeing individuals achieve their potential, especially within the care sector, where he has seen firsthand the transformative impact on both employees' and residents' lives.
Outside of work Richard enjoys visiting family in Romania and spending time with his wife, children, grandchild and two cats.
Head of Recruitment
Underscored by her CIPD qualification, Helen Shocker brings over a decade of expertise in health and social care recruitment to her role with Hamberley Care Homes.
Helen is responsible for Talent Acquisition, Project Management, and Leadership, with a focus that extends across Financial Services, Private Healthcare, Childcare, Education, Social Care, Hospitality, and Catering. One of Helen's notable accomplishments is winning the CIPD’s Best Resourcing Initiative 2021, where she orchestrated the hiring of 800 temporary staff within 10 weeks as part of a rapid recruitment campaign during the Covid 19 pandemic.
Helen's strategies in project management, workforce planning, and resourcing campaigns have significantly impacted recruitment across the UK, particularly in the attraction and recruitment of high volume and specialised roles. Outside of work, Helen is an avid yoga enthusiast, having travelled to yoga retreats in Thailand, Spain, Mauritius, and Dubai.
Regional Sales Manager - North
Amanda brings a wealth of experience from her work with a number of leading care sector organisations. Her role is to coach and mentor the Customer Relations Managers, helping to deliver an outstanding customer experience, drive enquiry generation, and spearhead both community and external business development efforts. With a background in establishing a rehab gym focused on exercises for long-term health conditions, Amanda's passion for enhancing the wellbeing of older adults naturally led her to a career in the healthcare sector. Outside of work, she is a fitness enthusiast who enjoys spending time with family and friends.
